Color preferences: a cross-cultural and cross-sectional study.

Author: Choungourian, A.

Source:
Perceptual and Motor Skills, 28(3), 801-802.
Abstract 308 American and Lebanese male and female Ss at different age and educational levels expressed their preferences for 8 Ostwald colors (red, orange, yellow, yellow-green, green, green-blue, blue, and purple) through the method of paired comparisons. The main findings indicate that green was significantly not preferred at earlier developmental stages while significantly preferred at a later adult age.